The Melbourne Mavericks are excited to announce a new partnership with Blue Dinosaur, a brand renowned for its real-food protein and snack bars. This collaboration will see Blue Dinosaur fuel Mavericks’ star goaler and English Roses standout, Eleanor Cardwell, as she powers through the 2025 netball season.
The partnership reflects a shared commitment to excellence, innovation and empowering athletes to perform at their peak. Blue Dinosaur’s nutrient-packed bars - crafted with wholesome ingredients and bold flavors - are the perfect fuel for elite athletes like Cardwell and the progressive Melbourne Mavericks team.
Shae Bolton-Brown, General Manager of the Melbourne Mavericks, welcomed the partnership, saying: “We are thrilled to team up with Blue Dinosaur for the 2025 season. Their focus on providing high-performance fuel aligns seamlessly with our drive for excellence on and off the court. Partnering with brands like Blue Dinosaur not only strengthens our team but also enhances our ability to inspire and empower the netball community.”
Eleanor Cardwell, the Mavericks' player ambassador for Blue Dinosaur, added: “As an athlete, what I put into my body is so important. Blue Dinosaur’s bars are not only delicious, but provide me with the real fuel I need to train and compete at my best. I’m excited to represent a brand that shares my values of health, performance and integrity.”
Alex Aleksic, CEO of Blue Dinosaur’s parent company, Forbidden Foods, highlighted the synergy between the brand and the team.
“We’re thrilled to partner with the Melbourne Mavericks and Eleanor Cardwell, two powerhouses of netball excellence. At Blue Dinosaur, we’re all about fuelling greatness with real, wholesome ingredients, and the Mavericks embody that same drive for peak performance. We’re excited to support their journey and be part of the netball community.”
With the tagline ‘Real fuel, bold flavors, only good stuff inside’, Blue Dinosaur and the Melbourne Mavericks are setting a new benchmark in performance and nutrition while championing the growth of netball.
